Video+Teach Part 1: Why?

“My whole team needs to know this, NOW!” How am I going to do that?


“We need to make sure everyone is doing this the same way. What can I do?”


“Those damn millennials don’t know customer service!”


“College didn’t teach them how to create a rapport with clients.”


Have you ever said any of these?


Did you know that developing a video training program specific to your needs doesn’t take the resources of a multinational corporation? 


Your business can have a training department. Here’s how:


Bring in a video producer that is also a teacher!


Hi, I’m David. I’m a teacher, and owner of Conjunction Media, an award winning video production company. I will work with you to develop a training program that meets your specific needs.


As an experienced educator with a Master’s in Curriculum and Instructional Design, I bring you the skills of an educator combined with the artistry and efficiency of video.


That is Video+Teach.


This blog is the first in a series of blog posts on using video as part of a training program for your workforce, and how it can set you free to get back to work - the work you love doing, without having to spend so much time continually teaching or reteaching employees. 


The Video+Teach Series
    1. When is Video+Teach right for your business?
    2. Short Term: A “How-To” video to teach something NOW!
    3. Medium Term: Video+Teach for harder, more creative tasks.
    4. Long Term: When you need those "Damn Millennials" to develop some initiative!

Part 1: When is Video+Teach Right for your business?
First, we need to do a fill in the blank. What do you love about your business? Why did you start your business? For example, I love videography. You love _______________ (fill in the blank). 
From now on, when I use a blank _____________, you fill it in with the same word every time.

1. When you have high turnover.
High turnover means you are constantly needing to train new talent. That is time consuming and takes away from your ability to do ________________.

If you’re always training new talent, you’re not bringing in new business, generating new leads, producing new products, analyzing trends, and you’re not ___________________.

If this is you, sit down with us, let us develop a Video+Teach program for your new talent, and let us reduce your training time by 80 percent so you can ___________________.

2. Your employees are always asking the same questions.

How do I use this machine again? How do I make that drink again? How do I run that report? I only need to do this, like, once every two weeks, so it’s hard to remember.

Sound familiar? Video+Teach can generate a library of frequently asked questions, so your employees can return to your video library for a refresher instead of having to interrupt you while you’re doing ____________________.

3. You are swamped.

Are you busier than an airport snow globe maker during peak tourism season? 

Your customers keep coming to you because you are the best at _____________________. Your business is exploding, you can’t keep up with demand, you need to bring in new people to help you _________________ but you can’t teach them to ________________ because you’re too busy _________________! And, if you stop _________________, you lose revenue.

We can make a Video+Teach program for your employees, so they can help you _______________ without you having to stop __________________ to teach them how to _______________.

4. Your talent all have similar skills deficits. 

My employees don’t know how to interact with customers. Those teenagers can’t keep the cash drawer organized. College didn’t teach them customer service.

Do you notice trends in your employees that you are always trying to correct, but have trouble keeping a lid on it? That’s where Video+Teach comes in. Different skills require different learning plans and techniques, techniques that business owners don’t necessarily know off-hand.

We can analyze these skills and create a Video+Teach program to help you address it with your talent.

5. You’re about to introduce something new.

You got that new contract. The new product line is about ready. The new equipment is here.
But, it’s hard to learn. Your talent isn’t all here at the same time. You know the tricks that aren’t in the manual (and the manual sucks). 

This is a great place for Video+Teach. Once you introduce this to your employees (either yourself, with Video+Teach, or both), put it in your training library so you all can refer to it whenever you need to.

6. You have extensive documentation on your procedures.

Good. This is a great first step. But, translating text-based procedures into action is actually a pretty abstract skill, which isn’t a natural ability of a lot of people. 

Instead, let Video+Teach create a visual representation of your procedures, removing a large cognitive hurdle to good performance.

______________________

Video+Teach is designed to remove your burdens and set you free to do what you love. If that’s what you’re looking for with your business, contact me today to get started - david@conjunctionmedia.com

​Next up is Video+Teach Part 2: The Short-Term Solution “How-To” Video. Want to be automatically notified when this article is posted? Subscribe below.

---

David Dubczak

Owner of Conjunction Media. Video Producer + Teacher