What do you do when you need to train your whole team, and you need to do it NOW!?
In Part I of the Video+Teach series, we covered when and why to use video to teach your employees. Now we start to cover the how.
In reality, we have three ways: a short-term solution, a medium-term solution, and a long-term solution.
The short-term solution is a basic “how-to” video. This is when you need a quick solution to get your workforce up to speed quickly. The development is the quickest, and the implementation is the quickest with a how-to video.
However, the reason a how-to is short term is because it doesn’t lead to any changes in habits or mindsets with your workforce, and it’s not a great solution for creative or open-ended tasks. A how-to is great for teaching how to use a machine, a system, or learn a procedure. If you want your employees to learn customer service skills, design skills, etc., you will need a longer-term solution.
The medium-term solution is the “Gradual Release of Responsibility.” Most simply, the GRR model has four steps:
The GRR model can be used for more complicated procedures or for tasks that have a more open-ended or creative component. However, to really work on specific habitudes or mindsets with your workforce, a longer-term solution is needed.
Our long-term model teaches a “bias toward action.” It is a series of exercises, developed in coordination with your training and management force, designed to teach your workforce more creative habits and the ability to take more initiative.
One way of teaching a bias toward action is by the “Delayed Guidance” model:
Each one of these models will get its own dedicated post. First up, here’s the short term, how-to video.
The Short-Term Solution: The How-To Video
Why users need to trust your video.
It’s not as simple as just listing out the steps and filming it. In my experience as a younger designer and teacher, I produced many how-to videos that, quite simply, missed things.
It takes quite a bit of experience as a designer to think through not only how to do things, but how could things go wrong, and how to present this all in a way that isn’t too cognitively demanding.
Also, it sounds weird, but learners need to be able to trust the video. I’ll talk more about that in a bit, but if the learners don’t trust the video, it becomes harder to learn. If the video is done poorly, they won’t trust the video.
The first part in prescribing a series of instruction is for the designer to write learning objectives and complete a task analysis.
The designer will interview and observe an expert in the task, and determine exactly what skills are used in the task. Some skills may be in the Cognitive Domain (knowledge skills), the Psychomotor Domain (physical skills), or the Affective Domain (emotional and interpersonal skills).
The designer will conduct a procedural analysis with the SME, and answer three questions on each step:
Based on each step, the designer could produce a step-by-step list, flowchart, or something similar as a guide.
Now, we can start planning our video. The video producer will plan out a storyboard where we determine what shots we need, what angles to use, what sound to use, and how to incorporate dialogue.
The important part here is reducing cognitive load on the learner. Basically, the learner should be focused on understanding the task, not on decoding what the video means. They need to be able to trust the video, that if they do what the video is saying, they’ll be doing it right.
So, if we’re missing steps due to poor planning, we lose trust. If we don’t include ways things can go wrong and present those at the right time, we lose trust. If the video doesn’t include success criteria, we lose trust.
The learner must be able to trust the video in order for it to really be effective. In my days as a younger teacher before I took the time to study instructional video production, I made a lot of videos that lost the learner’s trust.
As your Video+Teach producer, I’m here to help you build your library of how-to videos to get your workforce up to speed quickly and keep them there. Let me know if you have questions, I’m happy to answer!
Video Producer + Teacher